Tony Alessandra, PhD, CSP, CPAE
Building Customers, Relationships,
and the Bottom-Line
Dr. Tony Alessandra is two
speakers in one... a professor and a performer, or as one client put it – he
deliver college lectures in a comedy store format. Dr. Tony offer audiences the
opportunity to enjoy themselves while learning practical, immediately applicable
skills that positively impact their relationships with prospects, customers and
co-workers. His focus is on how to create instant rapport with prospects,
employees & vendors; how to convert prospects and customers into business
apostles who will “preach the gospel” about your company and products; and how
to out-market, out-sell and out-service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having
been raised in the housing projects of NYC to eventually realizing success as a
graduate professor of marketing, Internet entrepreneur, business author, and
hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre
Dame, an MBA from the Univ. of Connecticut and his PhD in
marketing in 1976 from Georgia State University.
In addition to being president of
Assessment Business Center,
a company that offers online 360º assessments, Tony is also a founding partner
in the Platinum Rule Group—a
company which has successfully combined cutting-edge technology and proven
psychology to give salespeople the ability to build and maintain positive
relationships with hundreds of clients and prospects.
Dr. Alessandra is a prolific author with 27 books translated into over 50
foreign language editions, including the newly revised, best selling
The NEW Art of Managing People (Free Press/Simon & Schuster, 2008);
Charisma (Warner Books, 1998);
The Platinum Rule (Warner Books, 1996);
Collaborative Selling (John Wiley & Sons, 1993); and
Communicating at Work (Fireside/Simon & Schuster, 1993). He is
featured in over 50 audio/video programs and films, including
Relationship Strategies (American Media);
Dynamics of Effective Listening (Nightingale-Conant); and
Non-Manipulative Selling (Walt Disney). He is also the originator of
the internationally-recognized behavioral style assessment tool -
The Platinum Rule®.
Recognized by Meetings & Conventions Magazine as "one of
America's most electrifying speakers," Dr. Alessandra was inducted into
the Speakers Hall of
Fame in 1985. In 2009, he was inducted as one of the “Legends
of the Speaking Profession,” in 2010, 2011 & 2012 he was selected as one
of the Top 5 Marketing Speakers
by Speaking.com, and in 2010 Tony was elected into the inaugural class of the
Sales Hall of Fame. Tony's
polished style, powerful message, and proven ability as a consummate business
strategist consistently earn rave reviews and loyal clients.
> Click here for Tony's Personal Photo Gallery
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Phone: 760-603-8110 Fax: 858-777-5531
TONY ALESSANDRA'S OFFICE
BUSINESS AND MOTIVATIONAL
5927 Balfour Court Suite 103, Carlsbad, CA 92008
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I thoroughly enjoyed your speech and found many new, useful ideas to use immediately in my business... That's a great presentation. Thanks!
I wanted to pass along my personal thanks to you for speaking at our annual Program Manager's conference. All of the feedback that I received, both in person, as well as in writing, was overwhelmingly positive, and your talk was a big part of that! Thanks again, and I hope that we'll see you at a future Harris event.
Thank you for the kind words. Your presentation was the best of all outside presentations - everyone thought you were great! I look forward to the opportunity to put you in front of other clients of ours in the future.
Tony's presentation had real impact. The points he made were not only relevant to our audience, they were delivered in a way to make them memorable and fun. It was great to have such an important topic delivered with punch as well as humor. His anecdotes were fabulous. Ask him about the pots and pans.
Thanks so much for your presentation at NSA San Diego last week. It was the best combination of practical tips and inspiration that I have seen at an NSA meeting ever! Thanks again for your powerful message and willingness to spend so much time with those of us starting out.