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Pre-Program Questionnaire
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Please complete this form
and click the "send" button to help Dr. Alessandra
prepare the best possible program for you. Or you can fax it
to (760) 603-8010
Best time for Dr. Alessandrato
reach you :
I. THE PROGRAM:
A. What is your program
THEME?
What does the theme mean to your group?
B. What kind of meeting is it? (annual meeting,
awards banquet, etc.?)
C. Who is responsible for calling this meeting?
(HR, Sales, Marketing?)
Name:
Title:
D. What is the name and title of Dr. Alessandra's
introducer?
Name:
Title:
E. Exact times of Dr. Alessandra's presentation?
(Please attach program agenda)
Starting:
Ending:
F. When is the best time for Dr. Alessandra to do
his A/V and Room Check?
Option #1
Option #2
G. How should Dr. Alessandra dress for his
presentation?
Suit and tie
Slacks
and sport shirt (or client provided "theme shirt")
H. What is Dr. Alessandra's role in the
program (Opening or Closing Keynote, Luncheon Speaker, etc.)?
I. Which company executives, if any, will
be speaking before Dr. Alessandra?
Please forward transcripts of their speeches for Dr. Alessandra
to read and use to tailor his speech.
J. Who are the other professional
speakers on this program?
Speaker:
Topic:
Day:
Speaker:
Topic:
Day:
K. What professional speakers have you used
in the past?
Speaker: Year:
Speaker:
Year:
Speaker:
Year:
L. What did you specifically
like/dislike about their performance? Why?
Like:
Dislike:
M. Would you like information
about Dr. Alessandra's learning materials to reinforce the
impact of Dr. Alessandra's ideas after his presentation?
Yes
No
II. LOGISTICAL INFORMATION
A. What is the nearest major
airport to the meeting site?
Distance to meeting site? Miles:
Time:
B. For transportation from the airport to the
meeting site would you prefer:
To have Dr. Alessandra met at the airport?
Where?
To have Dr. Alessandra take a cab?
Approximate cost?
N/A (Local Meeting)
Other
C. Exactly where is the meeting?
D. Will you be using Image Magnification (IMAG)?
YES
NO
Will a video crew be
on site? YES NO
If so, what is the:
Company Name:
Contact Person:
Phone number:
E. If Dr. Alessandra has any problems/emergencies
on his way to the program, who should he contact?
(Please include business & home phone)
Name:
Business Phone:
Home Phone:
F. To be at his best, Dr. Alessandra typically prefers to
have dinner from room service and retire early
the evening before his presentation. If there is a scheduled
function the evening prior, please let us know time, place, nature
and appropriate dress:
III. AUDIENCE ANALYSIS
A. Audience:
1. Number attending?
2. Are spouses invited? YES NO
3. Percentage of males/females
4. Average age of group?
5. Job Titles:
B. Toward which group should Dr. Alessandra primarily
direct his presentation?
C. Who are the people within your organization
responsible for the following:
1. President/Exec. Director
----
Name:
Exact Title:
E-mail address:
2. V.P. of Sales/Marketing
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Name:
Exact Title:
E-mail address:
3. Sales Training Manager
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Name:
Exact Title:
E-mail address:
D. What issues keep your CEO awake at night?
E. What is the single most frustrating issue
for your VP of Marketing?
IV. GENERAL BACKGROUND INFORMATION
A. What industry does your organization belong to?
(Please check one)
B. What three main things should Dr. Alessandra
know about your group?
1.
2.
3.
C. Is there any jargon Dr. Alessandra should
be familiar with (acronyms, titles?)
D. On which target markets/industries does
your organization primarily focus?
E. Who is your typical customer (eg: C.F.O.,
V.P. of HR, Purchasing Agent)?
F. What is the primary product/service that you
sell?
G. Who are your major competitors?
H. What internal sales training program
do you use to train your sales force?
I. Any additional comments or information
that would be helpful in tailoring this presentation for your
group?
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