Tony AlessandraThe ONLY Official Site to Book Tony for a Speech

I thoroughly enjoyed your speech and found many new, useful ideas to use immediately in my business... That's a great presentation. Thanks!
--Rose Clayton

I wanted to pass along my personal thanks to you for speaking at our annual Program Manager's conference. All of the feedback that I received, both in person, as well as in writing, was overwhelmingly positive, and your talk was a big part of that! Thanks again, and I hope that we'll see you at a future Harris event.
--Amos Morse

Thank you for the kind words. Your presentation was the best of all outside presentations - everyone thought you were great! I look forward to the opportunity to put you in front of other clients of ours in the future.
--Jay

Tony's presentation had real impact. The points he made were not only relevant to our audience, they were delivered in a way to make them memorable and fun. It was great to have such an important topic delivered with punch as well as humor. His anecdotes were fabulous. Ask him about the pots and pans.
--Corrine Smith

Thanks so much for your presentation at NSA San Diego last week. It was the best combination of practical tips and inspiration that I have seen at an NSA meeting ever! Thanks again for your powerful message and willingness to spend so much time with those of us starting out.
--Jim Cartmill

Adjust Your Time to Fit Your Needs

Time is nature's greatest "force." Nothing can stop it, nothing can alter it. Unlike the sun, it cannot be seen. Yet, of all nature's forces, time has the most profound effect on us.

Time remains constant, but our perception of it changes. When we focus on it, it slows down. When we turn our back on it, it speeds up. Our illusion makes us think it is something tangible. We arrange it, divide it up, and give some to our friends. Sometimes we feel it is precious, at other times we waste it. We give it the power to heal when we say, "Time heals all wounds." It can also kill, as when we live stressful lives because we "never have enough time." On a day-to-day basis, nothing is defined and redefined in our minds as much as time. It's a wonder we can still recognize it!

Herein lies our power. Because things are as we perceive them, we can choose to see time as a manageable commodity and live our lives according to that assumption. It works, too! The first step is to take responsibility for our time, and want to control it. This is one of the secrets of successful people. They work at shaping those things that others think are uncontrollable.

Efficient VS. Effective

In discussing time management, some people would argue that, "We need to be more efficient with our time!" Other people would claim, "Let's not worry so much about efficiency; let's be more effective!" (Of course, there are always the ones who yawn and say, "It's just a matter of semantics, when do we eat?")

Efficiency means doing things right. Effectiveness means doing the right things. Working efficiently is doing things with the least amount of wasted effort. Efficiency gets you from point A to point B via a straight line. Inefficiency goes in circles, zigzags, and gets fewer mpg. Effectiveness means doing the things that yield results.

Many people, when learning about time management, ask the question, "Which should I work on first, efficiency or effectiveness?" In theory and practice, the best answer is to improve your effectiveness first. For instance, effective selling will get you sales and give you time to work on efficiency. It's much better to aim your sights at the result than to worry about the process. Too often we get bogged down in the means and lose sight of the end.