Welcome to this issue of "Dr. T's Timely Tips" by Dr. Tony Alessandra. Please send your feedback to DrTony@Assessments24x7.com!

Creating Your Mission

To get anything significant accomplished, you must see the need, as well as work hard, possess energy, and demonstrate drive. But to truly influence others, you also need a mission.

It isn't enough just to come up with a "mission statement" that merely sounds good or looks sharp on paper or in an annual report - though that's a start. Instead, to be effective, your mission has got to come from your heart. It's got to grow out of a sense of what's important in your life and in your world. The deeper your passion for the mission, the more it will attract others.

The most effective missions involve helping others. Often it's acquiring that mission that catapults people into a leadership role that puts them in a position to exercise personal power.

Steve Jobs and Steve Wozniak didn't start up Apple Computer just to make money or to make people more efficient; their mission was to develop a "user-friendly" machine that would revolutionize people's lives. Their sense of purpose propelled them to perform brilliantly. And, characteristically, when they later sought to attract John Sculley, widely respected as a marvelous marketer, they didn't emphasize money or prestige, both of which he already had in abundance as Pepsi's president and CEO.

Instead, according to Sculley's autobiography, Jobs and Sculley were walking near Sculley's home when Jobs asked, "So, what do you want to do, John? Do you want to sell sugared water for the rest of your life, or do you want a chance to change the world?" Sculley, faced with that kind of challenge and that kind of vision, knew what he had to do. He acquired a new mission and joined Apple.


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