Welcome to this
issue of "Dr. T's Timely Tips" by Dr. Tony Alessandra. Please send your feedback
Creating Your Mission
anything significant accomplished, you must see the need, as well as work hard,
possess energy, and demonstrate drive. But to truly influence others, you also
need a mission.
It isn't enough just to come up with a "mission statement" that merely sounds
good or looks sharp on paper or in an annual report - though that's a start.
Instead, to be effective, your mission has got to come from your heart. It's got
to grow out of a sense of what's important in your life and in your world. The
deeper your passion for the mission, the more it will attract others.
The most effective missions involve helping others. Often it's acquiring that
mission that catapults people into a leadership role that puts them in a
position to exercise personal power.
Steve Jobs and Steve Wozniak didn't start up Apple Computer just to make money
or to make people more efficient; their mission was to develop a "user-friendly"
machine that would revolutionize people's lives. Their sense of purpose
propelled them to perform brilliantly. And, characteristically, when they later
sought to attract John Sculley, widely respected as a marvelous marketer, they
didn't emphasize money or prestige, both of which he already had in abundance as
Pepsi's president and CEO.
Instead, according to Sculley's autobiography, Jobs and Sculley were walking
near Sculley's home when Jobs asked, "So, what do you want to do, John? Do you
want to sell sugared water for the rest of your life, or do you want a chance to
change the world?" Sculley, faced with that kind of challenge and that kind of
vision, knew what he had to do. He acquired a new mission and joined Apple.
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