Welcome to this issue of "Dr. T's Timely Tips" by Dr. Tony Alessandra. Please send your feedback to DrTony@Assessments24x7.com!


What is it?

Communication is the ability to motivate, influence, educate, facilitate, persuade, and rally support for business and personal ideas and goals. This trait is the ability to initiate and articulate discussions on abstract business concepts, complex proposals, strategies, and business initiatives through written and verbal forms of communication.

Why is it important?

Communication is fundamental for any would-be entrepreneur. Some communication may be versed business acumen, formal business writing, or even professional proposals. No matter one's level of business background, communication is a cornerstone to becoming a successful entrepreneur.

On a very basic level, entrepreneurs must establish rapport with any audience, large or small, strategic partners, suppliers, associates, social networking groups, customers, and employees. Because people and their preferred communication styles are different, proficiency in all the different communication mediums is often essential.

An entrepreneur must be able to communicate goals, strategies, sales tactics, background research, business vision, execution details, value propositions, differentiation, campaign rollouts, marketing messages, sales presentations, fulfillment and operation plans, and overall business direction. An entrepreneur is by necessity a communicator of ideas.

In most cases communication is a two-way street. The fundamental components of communication are listening and acting on feedback. Communication is the ebb and flow of ideas from you to others. Most superior communicators have the ability to synthesize feedback into future communication to progress a discussion.

How to get it if you don't have it?

If your communication skills lack substance then you may wish to script out or outline presentations and predictable discussions. Polishing a presentation by seeking feedback from a focus group is always a good idea. Many entrepreneurs will tape a presentation and then sit down to critique the recording, looking at things from body gestures to idiosyncrasies in verbiage. Taking a business communication course from a local educational institution may be a fast track to intensive proper business writing, speaking, and etiquette.

How to develop it if you have it?

Reading can be one of the best ways to develop communication skills. Intensely immersing oneself in best-of-breed books and industry publications is a launching pad to both industry knowledge and being able to articulate ideas. Find a proofreader to review business communication before it goes out. Be one of the first people to volunteer to edit and read over material before it is released. Look for ways to becoming more familiar with different communication mediums--email, fax, memos etc.


Here's to more personal insight,


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This article was adapted, with permission, from the One Minute Entrepreneur book, co-authored by my colleagues and friends, Ken Blanchard and Don Hutson with Ethan Willis. Please visit this site for details about the One Minute Entrepreneur book and be sure to take your complimentary One Minute Entrepreneur Assessment too.
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