Welcome to this issue of "Dr. T's Timely Tips"
by Dr. Tony Alessandra. Please send your
What is it?
Communication is the ability to motivate,
influence, educate, facilitate, persuade, and
rally support for business and personal ideas
and goals. This trait is the ability to initiate
and articulate discussions on abstract business
concepts, complex proposals, strategies, and
business initiatives through written and verbal
forms of communication.
Why is it important?
Communication is fundamental for any would-be
entrepreneur. Some communication may be versed
business acumen, formal business writing, or
even professional proposals. No matter one's
level of business background, communication is a
cornerstone to becoming a successful
On a very basic level, entrepreneurs must
establish rapport with any audience, large or
small, strategic partners, suppliers,
associates, social networking groups, customers,
and employees. Because people and their
preferred communication styles are different,
proficiency in all the different communication
mediums is often essential.
An entrepreneur must be able to communicate
goals, strategies, sales tactics, background
research, business vision, execution details,
value propositions, differentiation, campaign
rollouts, marketing messages, sales
presentations, fulfillment and operation plans,
and overall business direction. An entrepreneur
is by necessity a communicator of ideas.
In most cases communication is a two-way street.
The fundamental components of communication are
listening and acting on feedback. Communication
is the ebb and flow of ideas from you to others.
Most superior communicators have the ability to
synthesize feedback into future communication to
progress a discussion.
How to get it if you don't have it?
If your communication skills lack substance then
you may wish to script out or outline
presentations and predictable discussions.
Polishing a presentation by seeking feedback
from a focus group is always a good idea. Many
entrepreneurs will tape a presentation and then
sit down to critique the recording, looking at
things from body gestures to idiosyncrasies in
verbiage. Taking a business communication course
from a local educational institution may be a
fast track to intensive proper business writing,
speaking, and etiquette.
How to develop it if you have it?
Reading can be one of the best ways to develop
communication skills. Intensely immersing
oneself in best-of-breed books and industry
publications is a launching pad to both industry
knowledge and being able to articulate ideas.
Find a proofreader to review business
communication before it goes out. Be one of the
first people to volunteer to edit and read over
material before it is released. Look for ways to
becoming more familiar with different
communication mediums--email, fax, memos etc.